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The Ins and Outs of Amazon Prime Day 2023

By Staff Writer
Share to PinterestThe Ins and Outs of Amazon Prime Day 2023
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Amazon Prime Day is an exclusive mega-sale event for members of Amazon’s Prime service. The online retailer has yet to announce the dates for 2023, but Prime Day has been a two-day affair occurring in mid-July in recent years.

Members have access to deep discounts on electronics, clothes, home essentials, and other big-ticket items. This could be the perfect time to get those items you need or just want to splurge on. Arm yourself with these tips to maximize your Prime Day savings.

01

Members only

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Only Prime members have access to Amazon’s best deals on Prime Day. It’s super easy to sign up and keep your subscription active. You can get a free trial subscription and enjoy Prime Day savings along with free shipping for 30 days.

If you decide not to keep your subscription, keep your eye on the calendar and cancel before you get charged.

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02

Book deals in advance

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As with most shopping experiences, it helps to know beforehand what you’re looking for on Prime Day. Download the Amazon app on your mobile device or computer so you can start selecting items ahead of time. You’ll be able to check out upcoming specials and mark them as “watching.” Then you’ll receive notifications when your deal is about to go live.

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03

Catch the lightning

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Power up your Prime savings with Lightning Deals. These time-sensitive sales appear and vanish as quickly as, well, lightning. They typically last 4–12 hours or until the deals sell out.

Start watching a deal up to 24 hours in advance so you won’t miss it. Once you add a Lightning Deal to your cart, you’ll only have 15 minutes to complete your order. By the way, Prime members get exclusive access to select Lightning Deals on Prime Day.

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04

Stand by

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If you can join a watchlist for an item you want, go for it. Even if all the stock looks like it's been snatched up during a Lightning Deal, your fellow shoppers may not have checked out yet. Some of them might drop the item from their carts, or they might run out of time. Being on the watchlist can put you near the front of the line to scoop up the savings.

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05

Shop around

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Several major retailers hold big sales around the same time as Prime Day. Stores like Walmart, Target, and Best Buy offer deals like Amazon’s, and prices are often pretty close or the same. Feel free to compare sales and see if what you want is available, whether at Amazon or elsewhere.

Prime Day isn’t the only time to snag a great buy. Apps like Camelcamelcamel and Keepa can help you track prices on Amazon and see how often they fluctuate.

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06

Narrow down

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One of the manifold benefits of Amazon shopping is the ability to filter your searches to the most minute details. Zoning in on specific qualities in a product can save so much time and help you pick exactly what you’re looking for before the sale goes live.

For example, you can search laptops by price, brand, operating system, ROM storage, and screen size. Filter further by refresh rate, cellular technology, flash size, battery life, and dedicated graphics memory.

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07

Let Amazon pay you back

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Amazon credit cards can make your Prime Day deals even sweeter. The Prime Visa card may offer an Amazon gift card upon approval and 5-20% back on Amazon purchases. On Prime Day, you might earn up to 15% back on select deals.

The Prime Store Card also lets you earn 5% back on purchases and offers exclusive promotional financing options. With Amazon’s Prime Secured Card, you can earn 2% back while building credit.

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08

Clip some savings

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Amazon offers online coupons for electronics, smart home goods, and a variety of essentials and luxuries. Some coupons are only for Prime members. The discount gets applied at checkout, so your order can ring up even lower than you may have expected.

You might also rack up more savings with Best Value discounts or promotional codes. Some promotions will give you a free product along with a qualifying purchase.

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09

Send Alexa shopping for you

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On Prime Day, let Alexa handle the hustle and bustle of shopping. Ask your enabled device, “Alexa, what are my Prime Day deals?,” and you’ll know immediately about all the deals without scrolling and searching yourself. In recent years, Alexa introduced early access Prime Day deals to its users, so get the news first for a hands-free shopping experience.

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10

What does Amazon Prime cost?

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After a 30-day free trial for new members, you’ll need to pay the $14.99 monthly subscription or $139 yearly fee to keep your benefits. However, students and participants in some government programs can qualify for a reduced rate.

College students can get a six-month free trial of Prime Student, followed by a Special Prime Student rate of $7.49 per month or $69 per year. Prime Access also gives recipients of Medicaid, WIC, SNAP, and other assistance programs a discounted rate of $6.99 per month.

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